John Mai

Tag: Branding

  • Student Game Developer Association

    Student Game Developer Association

    Student Game Developer Association

    Discipline

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    Deliverables

    Social graphics, event signage, and merchandise designs

    Software

    Adobe Photoshop, Illustrator, Lightroom, Procreate, and Canva

    About the Client + Work

    The Student Game Developer Association (SGDA) at the University of Texas at Dallas is an organization that hosts unique weekly events, each paired with a distinct, theme-driven, animated poster that was posted around campus physically and on social media platforms. Established by previous designers, this tradition of constant visual reinvention became a defining part of the organization’s visual identity.

    As Graphic Design Officer from May 2022 to May 2024, I continued this approach while introducing a consistent visual system across posters and applying SGDA’s core brand colors to physical merchandise, creating a cohesive and recognizable identity across campus while preserving its tradition of bold, playful posters.

    Student Game Developer Association

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  • The Colony: 2044

    The Colony: 2044

    The Colony: 2044

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    For this cutesy post-apocalyptic simulation game, I created the entire brand identity, UI, in-game sprites, trailer, and additional marketing assets after joining the team mid-production.

  • DOSE*

    DOSE*

    DOSE*

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    DOSE* is a conceptual fragrance brand inspired by flavored milk. I created all assets as part of a 4-week mentorship with Out in Tech and Samsung to learn Cinema 4D and explore brand storytelling.

  • Animation Guild at UTD

    Animation Guild at UTD

    Animation Guild at UTD

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    For the Animation Guild at UTD, I was brought on as a Graphic Design Officer to lead a rebrand focused on a brighter, more fun, and approachable identity. I retained and refined the existing logo for versatility and preserved its recognizable blue-and-yellow color palette.

    To achieve this, I introduced vibrant backgrounds and playful, tactile elements inspired by traditional animation—such as sketching and paper textures—balancing a fresh, energetic tone with a sense of craft and history.