Animation Guild at UTD

For the Animation Guild at UTD, I was brought on as a Graphic Design Officer to lead a rebrand focused on a brighter, more fun, and approachable identity. I retained and refined the existing logo for versatility and preserved its recognizable blue-and-yellow color palette.

To achieve this, I introduced vibrant backgrounds and playful, tactile elements inspired by traditional animation—such as sketching and paper textures—balancing a fresh, energetic tone with a sense of craft and history.