About the Client + Work

The Student Game Developer Association (SGDA) at the University of Texas at Dallas is an organization that hosts unique weekly events, each paired with a distinct, theme-driven, animated poster that was posted around campus physically and on social media platforms. Established by previous designers, this tradition of constant visual reinvention became a defining part of the organization’s visual identity.

As Graphic Design Officer from May 2022 to May 2024, I continued this approach while introducing a consistent visual system across posters and applying SGDA’s core brand colors to physical merchandise, creating a cohesive and recognizable identity across campus while preserving its tradition of bold, playful posters.